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Product Details

• Pub. Date: May 2009
• Publisher: SitePoint
• Format: Paperback, 184pp
• ISBN: 0980576822

Synopsis
Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing. Modern day marketing tactics to help readers reach new customers, build your brand, and improve loyalty. Written by Shayne Tilley, the marketing manager for 10 year old SitePoint.com . SitePoint reaches 3 million unique visitors per month, has 850,000 email newsletter subscribers and one of the 50 biggest Twitter accounts on the Internet.



Biography
In 1999, Brandon Eley started 2BigFeet.com in the then untapped market for large-sized shoes. The need for an e-commerce web site led to his trial-by-fire indoctrination into web development and online marketing. In addition to owning 2BigFeet, Brandon is also the Interactive Director for Kelsey Advertising & Design, where he oversees interactive projects and online marketing campaigns, and blogs at brandoneley.com.

Shayne Tilley is the Marketing Manager for sitepoint.com, one of the oldest and most experienced online businesses. Having successfully made the transition from traditional marketing tactics to the exciting world of online marketing, Shayne brings his experience in innovative and cutting edge online campaigning that he conducts for SitePoint every day.